Privacy Policy

Privacy Policy Updated: August 30, 2026 The Essential Practice ("The Essential Practice," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use **[www.theessentialpractice.com](http://www.theessentialpractice.com)** (the "Site"), purchase or access our digital programs, classes, workshops, memberships, or other services, sign up for our emails or free resources, or otherwise communicate with us (collectively, the "Services"). By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with our practices described in this Privacy Policy, please do not use the Services. 1. Information We Collect The information we collect depends on how you interact with The Essential Practice. Information You Provide Directly You may provide personal information when you: * Create an account or register for our Services * Purchase a program, class, workshop, membership, or other digital offering * Sign up for a newsletter, free resource, challenge, or other email communication * Contact us with questions or requests * Complete a form, survey, questionnaire, or feedback request * Participate in a class, program, workshop, or community * Submit a testimonial, review, comment, photograph, video, or other content * Otherwise communicate or interact with us This information may include: * Your name * Email address * Mailing address, if provided * Phone number, if provided * Account login information * Billing and transaction information * Information you voluntarily provide in forms, surveys, or communications * Your preferences regarding our Services and communications * Any other information you choose to provide Payment Information When you purchase a paid Service, payment information is processed by our third-party payment processor. We generally do not receive or store your complete credit card or bank account information. Your payment information is handled according to the payment processor's privacy policy and security practices. Information Collected Automatically When you visit the Site, certain information may be collected automatically through cookies, pixels, analytics tools, and similar technologies. This information may include: * IP address * Browser type * Device type * Operating system * General geographic information * Pages visited * Links clicked * Date and time of visits * Referring website * Information about how you interact with the Site We use this information to operate, maintain, secure, and improve the Site and to better understand how visitors use our Services. 2. Cookies and Similar Technologies The Essential Practice may use cookies and similar technologies to: * Make the Site function properly * Remember your preferences * Keep you signed in to your account * Understand how visitors use the Site * Analyze website performance * Improve our Services * Support marketing and advertising activities, where applicable You may be able to control cookies through your browser settings. Some features of the Site may not function properly if certain cookies are disabled. Some third-party services we use may also place cookies or similar technologies on your device. Those companies' own privacy policies may apply to their use of information. 3. How We Use Your Information We may use personal information we collect to: * Provide, operate, and maintain the Services * Create and manage your account * Process purchases and payments * Provide access to programs, classes, workshops, memberships, and other digital content * Send information related to your purchases or account * Respond to questions and customer service requests * Deliver free resources, newsletters, and other communications you request * Send promotional communications, where permitted by law * Improve our website, programs, classes, and Services * Understand how users interact with our Services * Personalize your experience * Administer surveys, feedback requests, or promotions * Detect, investigate, and prevent fraud, abuse, or unauthorized activity * Protect the security and integrity of our Services * Comply with legal obligations * Enforce our agreements and policies * Protect our rights, property, and users * Carry out other purposes disclosed to you at the time information is collected 4. Email Communications If you voluntarily provide your email address, you may receive emails from The Essential Practice. These communications may include: * Requested free resources * Educational content * Newsletters * Information about new programs or workshops * Promotional offers * Updates about The Essential Practice * Transactional or account-related messages You may unsubscribe from promotional emails at any time by clicking the "unsubscribe" link included in our emails. Even if you opt out of promotional communications, we may continue to send necessary transactional or administrative communications, such as information about your account, purchases, or Services. 5. How We Share Your Information We do not sell your personal information in exchange for money. We may share personal information with trusted third parties when reasonably necessary to operate our business and provide the Services. These third parties may include: Service Providers We may share information with companies that provide services on our behalf, such as: * Website hosting providers * Payment processors * Email marketing providers * Customer relationship management platforms * Membership or course platforms * Video hosting or streaming providers * Analytics providers * Cloud storage providers * Customer support providers * Technology and security providers These providers are permitted to use personal information only as reasonably necessary to provide services to us or as otherwise permitted by law. Legal and Safety Purposes We may disclose personal information when we believe doing so is reasonably necessary to: * Comply with applicable law, regulation, legal process, subpoena, or governmental request * Protect the rights, property, or safety of The Essential Practice, our users, or others * Investigate fraud, security issues, or other unlawful activity * Enforce our agreements or policies Business Transfers If The Essential Practice is involved in a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law. ## 6. Third-Party Websites and Services Our Site or Services may contain links to websites, applications, social media platforms, or other services operated by third parties. If you follow a link to a third-party website or interact with a third-party service, that third party's privacy policy and terms may apply. We are not responsible for the privacy, security, or content practices of third-party websites or services that we do not control. We encourage you to review the privacy policies of any third-party services you use. 7. Analytics and Advertising We may use third-party analytics and advertising technologies to understand how visitors use our Site and, where applicable, to help us measure or improve our marketing. These technologies may collect information such as your IP address, device information, browser information, pages viewed, interactions with the Site, and other usage information. Where applicable, you may be able to limit certain forms of tracking through your browser settings, device settings, or available privacy controls. We will update this Privacy Policy if our use of analytics or advertising technologies materially changes. 8. User-Generated Content and Testimonials The Essential Practice may allow users to submit testimonials, reviews, comments, photographs, videos, or other content. If you voluntarily submit content for publication or choose to participate in a public portion of our Services, that information may become publicly available. Please do not submit personal information that you do not want to make public. If you provide a testimonial or other content for use by The Essential Practice, we may use that content for marketing or promotional purposes in accordance with the permission or agreement associated with the submission. 9. Information Relating to Health, Fitness, or Wellness The Essential Practice provides yoga, movement, fitness, mobility, flexibility, strength, and wellness education. You may voluntarily provide information about your body, movement experience, goals, limitations, or other wellness-related information when participating in our Services. Please do not provide medical records, diagnoses, or other highly sensitive medical information through our website, forms, email, or other Services unless specifically requested through an appropriate secure process.** Information you voluntarily provide may be used to respond to your questions, provide Services, improve your experience, or for other purposes disclosed to you at the time it is collected. The Essential Practice is not a healthcare provider, and the Services are not intended to collect or maintain medical records. 10. Children's Privacy The Services are intended for adults and are not directed toward children under 13. We do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided personal information to us, please contact us so that we can take appropriate steps to delete the information. If our Services are ever intentionally directed toward children or minors, we will update our privacy practices and notices as required by applicable law. 11. Data Security We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, or disclosure. However, no website, electronic transmission, storage system, or method of security can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your account credentials and should notify us promptly if you believe your account has been accessed without authorization. 12. Data Retention We retain personal information for as long as reasonably necessary to: * Provide our Services * Maintain your account * Complete transactions * Provide customer support * Maintain appropriate business and financial records * Comply with legal, tax, accounting, or regulatory obligations * Resolve disputes * Enforce our agreements * Protect our legal rights When personal information is no longer reasonably necessary for these purposes, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable legal requirements. 13. Your Privacy Rights Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information. These rights may include the right to: * Request access to personal information we maintain about you * Request correction of inaccurate personal information * Request deletion of personal information * Request information about how your personal information is collected, used, or disclosed * Request a copy of certain personal information * Opt out of certain marketing communications * Withdraw consent where processing is based on consent * Exercise other rights provided by applicable privacy laws To exercise a privacy right, please contact us using the information provided in the **Contact Us** section below. We may need to verify your identity before completing certain requests. We will respond to valid privacy requests within the time period required by applicable law. You will not be discriminated against for exercising privacy rights provided to you by law. 14. Do Not Track Signals Some web browsers offer a "Do Not Track" setting. Because there is currently no universally accepted standard for responding to Do Not Track signals, our Site may not respond to such signals unless required by applicable law. Where applicable law requires us to recognize browser-based privacy signals, we will comply with those requirements. 15. Your State Privacy Rights Depending on your state of residence and applicable law, you may have additional privacy rights. Those rights may include rights relating to access, correction, deletion, portability, opting out of certain processing, and other forms of control over your personal information. If you believe you are entitled to additional rights under the privacy laws of your state, you may contact us using the information below. We will process qualifying requests in accordance with applicable law. 16. International Visitors The Essential Practice is based in the United States. If you access the Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other locations where we or our service providers operate. Privacy and data protection laws in those locations may differ from those in your country of residence. By using the Services, you understand that your information may be processed in the United States. 17. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our business, Services, technology, legal requirements, or privacy practices. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. If we make material changes, we may provide additional notice where required by applicable law. We encourage you to review this Privacy Policy periodically. 18. Contact Us If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, please contact us: **The Essential Practice** Email: [email protected] Website: https://www.theessentialpractice.com/ Address: Aiken, SC 29801 Please include enough information for us to understand and respond to your request. --- Effective Date: August 30, 2026 Last Updated: August 30, 2026